The section of Heart FM that i was listening to yesterday was from 2-3. a lot of the adverts on the show were aimed at the same sort of person, adverts such as 'Heart Bingo' and the advert for the hair dye indicate that the show is aimed at middle aged mums or housewives. These are the sort of people that would be at home listening to the radio at this sort of time on a weekday. You would not see any big business men at home listening to the radio at this time in the afternoon and the radiostation are very aware of this so the adapt the show to the audience.

The music played is also adapted to the audience. A lot of the music was the kind of music that mostly women like such as Destiny's Child and Take That. The radio station also take into account the ages of audience. They played a mixture of songs from the 90's right the way through to songs released this year such as 'Lady Gaga- Bad romance' which was released this year and 'Take That- Relight mt fire' which was released in 1993.